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MLB's Extra Innings Deal Isn't Exclusive to DirectTV ... Yet

Bud Selig and Bob DupuyRemember the uproar over Major League Baseball's decision to offer their Extra Innings package exclusively to DirectTV? Well, it turns out the package isn't exclusive ... yet, at least. An agreement between MLB and DirectTV was announced via a conference call yesterday, with the two parties revealing that In Demand (the leading cable provider) and the Dish Network (DirectTV's largest satellite competitor) have until the end of the month to accept a deal that would make Extra Innings, as well as the upcoming MLB Channel, available to their customers.

HOWEVA, before your digital-cable-receiving self gets all excited about not missing your out-of-market games this season, it doesn't look like In Demand or the Dish Network will actually accept the agreement:
However, the president of In Demand, Robert Jacobson, speaking to the Associated Press, sounded pessimistic about reaching an agreement because of "conditions for carriage that MLB and DirecTV designed to be impossible for cable and Dish to meet."
MLB chief operating officer is trying to downplay the whole uproar, explaining that of the 500,000 people that subscribed to Extra Innings last year, about 270,000 of them already subscribe to DirectTV. The Baltimore Sun's Ray Frager notes:
As DuPuy noted yesterday, the Extra Innings package has no effect on telecasts via local broadcast stations, regional sports networks, Fox, ESPN, TBS or WGN. So, yes, it's a good thing that MLB is giving a second satellite provider and cable TV another chance to go Extra Innings. But we're talking maybe 250,000 households spread out across the whole country, which, according to Nielsen, has 111.4 million TV households. Not even one rating point's worth.

Tempest in a teapot? Maybe more like a teacup.
Why is anyone talking about 111.4 million households? The real issue is that almost half of the people who subscribed to Extra Innings last year -- the hardest of the hard-core baseball fans -- simply won't be able to in 2007 unless they switch to DirectTV, which in many cases is simply cost-prohibitive and not feasible. It's a money-grab by MLB that screws their best customers, plain and simple.

(via Baseball Musings)

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